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Small Business Marketing Consultant

Howard Luck

Woodland Hills, CA 91367

Car_lgtblue Willing to travel up to 50mi

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Hello,

   My name is Howard Luck and I am a Small Business Marketing Consultant. Here is a brief description of what I do, but I do a lot more. Please feel free to call me. I am here to help.

 Writing the Business Plan and Marketing Plan is just the beginning I: 

Analyze your Business Strategy
 I start by interviewing you asking questions on issues related to growth and operations including:

  • mission & vision
  • products & services
  • sales & marketing
  • advertising & promotion
  • organization & training
  • hiring & compensation
  • management biographies
  • web strategy
  • market segmentation
  • competitive strengths
  • financials

Examination
Your answers are matched against a knowledge base of proven business strategies to evaluate hundreds of marketing and business concepts as they relate to your unique circumstances.

Model for Success
I will use information about your company to create a unique model of your industry based on:

  • Michael Porter's Competitive Five Forces
  • GE Business Strategy Matrix
  • Boston Consulting Group Matrix
  • SWOT Analysis
  • Product Life Cycle Analysis
  • Pricing Strategy
  • and 100 other models.

This results in a set of analyses, including:

  • A written critique of your strategy
  • Observations on strategic inconsistencies
  • Graphs that analyze key market concepts
  • List strategic strengths and weaknesses
  • A success potential rating in eleven areas
  • A written draft of a marketing plan
 Strategize with the Experts
The expert knowledge that I will incorporate is based on the writings of numerous experts, including:
  • Competitive Strategy, Michael Porter
  • Principles of Marketing, Philip Kotler, Gary Armstrong
  • High-Tech Ventures, C. Gordon Bell
  • Creating Strategic Leverage, Milind Lele
  • Value Migration, Adrian J. Slywotzky
  • Service Breakthroughs, Heskett, Sasser & Hart
  • The PIMS Principles, Buzzell & Gale
  • And many more...
The cumulative knowledge of these experts is integrated in your strategy.

Manage Change
Any strategy must adapt.
Market success is a moving target affected by:

  • new competitors
  • new technology
  • loss of key personnel
  • acquisition of funding
  • market contraction
  • government intervention
  • shifting demographics


Measure the Impact
I use the questionnaire to describe your current circumstances. I will compare your answers with previous answers and will:

  • warn of anticipated problems
  • suggest new opportunities
  • measure significant impact
  • challenge unjustified assumptions
Adapt to Change
I will use market volatility as an opportunity to:
  • increase market share
  • increase revenue
  • increase profits
 Structure Your Planning Process
Knowing the right questions to ask and then knowing how to apply the answers to your strategy can be a challenging task. I will provide you and your employees a structured environment for your strategic planning process, from assessment to analysis.

Tackle Measurable Goals

I will provide you the ability to break down your strategic efforts into measurable goals.

By breaking down your strategy into manageable tasks, I can measure what needs are to be addressed and how to achieve your goals.

 

Identify Risks
I will provide a custom analysis considering all of the issues that impact your strategy. It factors the capabilities of your organization and your competitors, your business objectives, government influence and market climate. You will immediately see all of the positive and negative impacts on your business success.

 

Leverage Your Strengths
This is one of the matrixes that examines the benefits of obtaining a competitive advantage through cost leadership and/or differentiation.

 

Strategy based on Fact
Basing your strategy on proven business principles will increase your success potential. I will generate a complete report to help you plan and justify your strategic decisions.

 

Detailed Analysis Report

The analysis I will provide is a powerful tool on which to base your strategic decisions. The detailed report includes:

  • The written analysis of your strategy
  • Charts that describe your market position
  • Observations on inconsistencies in your assumptions
  • Assertions or conclusions drawn by the expert system
  • Warnings of factors that could cause defeat
  • Lists of strengths and how to leverage them
  • Lists of weaknesses and how to compensate
  • A score of your potential for success

This detailed report will identify numerous critical issues to be addressed and will ensure that your strategic decisions result in a successful strategy.

 Critical Business Factors for an Overview Analysis

I ask questions about your product ideas and your capability to achieve market success. The interview covers:

 
  • Product
  • Service
  • Pricing
  • Market
  • Competition
  • Environment

Beyond the Financials

I measure your ability to achieve your financial projections. I will focuse on issues such as:

  • Your competitive advantage
  • Your market niche
  • Your dependencies
  • Your pricing objectives
  • Your ability to delivery


Rate Yourself Against the Competition
 I will rate your business against the competition in every area critical to market success.

 

Market Assessment
I will match your description of your product and company against an expert system knowledge base.

 

Proven Business Models

Your potential for success is presented in a variety of models, such as:

  • Michael Porter's Five Forces Model
  • Boston Consulting Group Matrix
  • GE Business Screen
  • Competitive Advantage
  • And Over 30 More

I will analyze your product idea looking for strengths and weaknesses. The feedback includes both observations and assertions.  

Assertions
I make assertions (draws conclusions) about your business. Each assertion identifies a weakness or a threat. Each assertion includes a list of the key factors considered in the analysis. This process guides your planning to balance market weaknesses with competitive strengths. 

Market with Confidence
I will help you to determine whether entering the marketplace has tremendous potential or is destined for failure. You can benefit from the exhaustive analysis either by reducing your risk or altering your product idea to avoid pitfalls 

Save Time and Money
 I can save you money and resources that might be invested in a venture that is destined for failure. I will correct problems before you invest, saving time and money. 

Observations
I make observations about your product. Each observation identifies a strength or weakness. It may point out an inconsistency in your assumptions

Investors want the assurance that your business can meet their revenue goals. The best way to convince them is to prove that what you are telling them is accurate and well thought out. I will provide you the edge you need to get your funding. 

Start with the Basics
Before I begin writing your business plan, I will start to develop the strategy that will shape your business plan. I will begin by answering key questions about:

  • Your company
  • The Competition
  • Your Product or Service
  • The Marketplace
  • Your Prospects
  • And Others

I points out factors that are critical to your success. You will receive:

  • Written analyses that are customized reports summarizing your position
  • Observations that point out relationships between critical factors affecting your success
  • Graphic charts that plot your marketing strengths against competitors

Each contributing factor, including the chart plot points, this will enable you to modify your strategy and immediately determine the benefits of that change.

Generate Your Financial Projections with Ease

The first step is to provide some basic information, such as:

  • Funding Requirements
  • Historical Information (if any)
  • Receivables, Payables, Taxes
  • Loans, Inventory, Depreciation

The next step is to enter your revenue and expenses. I can provide as much detail as you like. Your financial projections are formatted the way most investors prefer with:

  • First Year - Monthly Details
  • Second Year - Quarterly Details
  • Five Year Annual Projections
Your revenue and expense projections are combined with other factors to calculate your Cash Flow, Balance Sheet, and Ratios. All of the charts you will need are generated too. Put Your Business Plan to Work for you I will produce a polished and professional document that will speak on your behalf. 

Print a Professional Document
I will print and email your final business plan to you. I will do all the work by printing and emailing the:

  • Table of Contents
  • Written Documents
  • Financial Spreadsheets (portrait and landscape)
  • Graphical Charts
  • Headers and Footers (including page numbers)

You will have everything you need to present your business plan to the investors.

 

Marketing

 

In the Marketing Plan and Strategies I will:

  • define market potential and opportunity
  • identify risks, problems and trade-offs
  • guide operations and manage growth
  • consider every facet of your market
  • document funding decisions
  • force critical thinking about strategy
  • challenge assumptions
  • examine alternative strategies
  • define personnel and resources required
  • clarify goals and risks
  • and much more

Identify your Market
I will help you to identify the characteristics of your target markets, market sizes, and competitive factors.

I will help you think through the issues relevant to a professional marketing plan. The first step is to identify your market. Knowing who you are selling to is key to determining how to sell to them. Also identify your competitors and their influence in the marketplace.

Through each step of the process I will give you help from:

  1. Rationale describing what to do
  2. Examples that help you get started
  3. Full functional word processing

Consider the Competition
Identifying your competition and their market share is just one part of the process where I help. I will focus on your strongest competitor and determine:

  • Why they are so strong
  • Tactics to respond to their efforts
  • Why your tactics will succeed

Other things to consider are the competitor's:

  • Image
  • Product/service characteristics
  • Financial strength
  • Commitment to the market

And much more!!!